Q1: What personal information do we collect?
A: When you browse our website, create an account, place an order, subscribe to emails, or contact customer support, we may collect information such as your name, email address, phone number, shipping address, billing address, order details, payment status, shipping information, device information, IP address, browsing activity, cookie data, and any information you choose to provide.

Q2: Why do we collect this information?
A: We use this information to process orders, arrange shipping, provide customer support, send order updates, respond to inquiries, protect transactions, improve website performance, provide a better shopping experience, send marketing communications where permitted, and comply with applicable legal requirements.

Q3: Does LA'ERÔN store payment information?
A: Sensitive payment information such as full card numbers and payment passwords is generally processed securely by third-party payment providers. LA'ERÔN does not directly store full payment card information. We may keep necessary payment status, transaction ID, and order records for accounting and customer service purposes.

Q4: Who do we share personal information with?
A: We only share necessary information with service providers who help us operate our business, such as shipping carriers, payment processors, email and SMS providers, website technology providers, analytics providers, and regulatory authorities when required by law. We do not sell your personal information.

Q5: Will users receive marketing emails?
A: If you subscribe, create an account, or agree to receive marketing messages at checkout, we may send updates about new products, promotions, hair care content, and brand news. You can unsubscribe at any time through the link at the bottom of our emails or by contacting us.

Q6: How long do we keep personal information?
A: We keep personal information only for as long as needed for the purposes described, including order fulfillment, customer support, tax, fraud prevention, and legal compliance. When information is no longer needed, we may delete, anonymize, or securely archive it.

Q7: What privacy rights do users have?
A: Depending on your location, you may have the right to request access, correction, deletion, or limitation of your personal information, or to withdraw marketing consent. Some requests may require identity verification before processing.

Q8: How do we protect children’s privacy?
A: Our website is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If a parent or guardian believes a child has provided personal information, please contact us and we will take appropriate steps to delete it.

Q9: How will privacy policy updates be announced?
A: We may update this Privacy Policy due to business, technology, or legal changes. Important updates may be posted clearly on the website. Continued use of the website means you acknowledge the updated policy.